Guides
Rules a country sets for itself: country rules for sellers into Europe. To check a number, look up a rate or work out a cost: tools for EU sellers.
Marketplace requests and blocks
- GPSR on Amazon: what goes in the Responsible Person fieldGPSR Amazon requirements: where the Responsible Person field is, what Amazon asks you to put in it, and what Amazon says happens to a listing left empty.
- GPSR on eBay: what goes in Item disclosuresGPSR on eBay: the Item disclosures section, the EU responsible person button, the Product Safety toggle, and what eBay says happens to incomplete listings.
- GPSR on Etsy: the Economic OperatorGPSR on Etsy: where the Economic Operator field is in Shop Manager, what the Product safety info field takes, and the EEA opt-out Etsy offers instead.
- GPSR on Shopify: what your product page has to showGPSR on Shopify: the four things each product page must show, where Shopify lets you put them, what Shopify itself does, and what to do about recalls.
- GPSR marketplace requirements: the field you have to fillGPSR marketplace requirements: Amazon, Etsy and eBay each ask for an EU contact under a different name. What goes in the field, and what if it stays empty.
- Still blocked after sending your GPSR details: what keeps a listing downGPSR listing still blocked or deactivated after filling the fields? What else the offer must carry, the other checks, and the reason and complaint route owed.
Your EU representative
- EU Responsible Person: who can be yours, and what it costsWho can be an EU Responsible Person under GPSR Article 16, what the role owes, what it costs, and how to compare the vendors selling it.
- EU Authorised Representative: which of the three roles you are being asked forAsked for an EU authorised representative? For a blocked listing, you need the EU Responsible Person. What each role is, and why a GDPR one is not it.
- Fiscal representative for EU VAT: when a business outside the EU needs one, what it owes and who is liableFiscal representative for EU VAT: when a business outside the EU must appoint one, which countries require it, joint liability, and how it differs from IOSS.
- EU Cosmetics Responsible Person: who must be yours, and what it answers forEU cosmetics responsible person under Regulation 1223/2009: who it must be for a seller outside the EU, the written mandate, what it answers for, and costs.
- EPR authorised representative: who must appoint one, in which country, for which goodsEPR authorised representative for EU sellers: when packaging, WEEE, battery and textile rules make you appoint one, what it does, and what marketplaces check.
- GDPR Article 27: when a business outside the EU needs a GDPR representativeGDPR Article 27 for sellers outside the EU: when EU customers bring you under the GDPR, when you must name a representative, and where its name goes.
Scope and exemptions
- Does GPSR apply to me? The answer, and the three duties that followWhether Regulation (EU) 2023/988 reaches your product when you sell into the EU from outside it - and the duties that are not yours.
- GPSR: what it is, and who it reachesFind out whether GPSR reaches your products: six questions, and the exclusions that let you stop here.
- GPSR exemptions: the closed list, and what is not on itGPSR exemptions are a closed list: antiques, goods marked for repair before use, stock placed before 13 December 2024. Second-hand and handmade are not exempt.
- GPSR requirements: what your role owesWhich GPSR requirements land on you depends on the role you hold for the product: manufacturer, importer, distributor or fulfilment service provider.
- EUDR: what the EU Deforestation Regulation asks of you, and from whenEUDR applies from 30 December 2026. The products on the list, who files the due diligence statement, and 30 June 2027 for micro and small operators.
- EUDR due diligence statement: who files it, what goes in it, and by whenThe EUDR due diligence statement: the operator files it in the EU Information System before the goods are placed on the market. Contents, numbers, dates.
- Forced labour regulation EU: what it bans, from when, and what to doThe EU Forced Labour Regulation applies from 14 December 2027 to any business selling or importing into the EU. What it bans, how a ban is decided, what to do.
Product, label and box
- GPSR label: what to print, with examplesWhat a GPSR label must carry: the maker's name, postal and electronic address, and a product identifier. Three drawn examples, each line tied to its article.
- GPSR labelling requirements: what goes whereGPSR labelling splits three ways: what is printed on the product, what travels with it in the box, and what the online listing has to show.
- EU user manual requirements under GPSREU user manual requirements under GPSR: clear instructions and safety information in each buyer country's language, or none if the product is safe without them.
- GPSR technical documentation: what to writeGPSR technical documentation is the internal risk analysis and product file you write before placing a product on the market, and keep for 10 years.
- There is no GPSR certificate: what to hand overThere is no GPSR certificate, and GPSR asks for no declaration of conformity. Here is what answers a marketplace or a buyer who asks for one.
- EU declaration of conformity: what goes in it and who signs itWhat an EU declaration of conformity must contain, who signs it, its language and 10-year keeping, a template, and how a certificate of conformity differs.
- CE technical file: what it holds, who keeps it, for how longThe CE technical file is the manufacturer’s proof of conformity. What each EU law lists in it, the 10-year rule, who holds it, and what a non-EU seller needs.
- CE marking: which products need it and who puts it onCE marking for online sellers: which products need it, who affixes it, the declaration of conformity and technical file, and what to give a marketplace.
- EU textile label: what Regulation 1007/2011 requires on clothing and fabricsThe EU textile label gives fibre composition in Annex I names, in the language of the sale country, shown before online purchase. Care symbols are not EU law.
- Harmonised standards: what they are and how to find the listWhat a harmonised standard is, when it gives a presumption of conformity, where the current list is published, and what withdrawal dates and restrictions mean.
- Notified body: when you need one and how to find itWhat a notified body is, which EU laws require one, how to find one in NANDO, what its number next to the CE mark means, and why a lab certificate is not one.
- China Export vs CE mark: what the Commission and the law sayThe CE mark does not mean China Export. What the Commission answered, what the law fixes about the mark, and how to check the documents behind it.
- CE marking logo: the official file, its form and 5 mm sizeThe CE marking logo: where to download the official file, the form and 5 mm minimum size the law fixes, where it goes and when a notified body number follows.
- EU MDR (Regulation 2017/745): is it a medical device, and what you must check before you sell itThe EU MDR, Regulation (EU) 2017/745: when a product is a medical device, what importers and distributors must check, CE marking, UDI and EUDAMED.
- EUDAMED: who must register, how the SRN is issued, and the deadlines since 28 May 2026EUDAMED, the EU database for medical devices and IVDs, is mandatory since 28 May 2026: who registers and gets an SRN, device and UDI registration, deadlines.
- IVDR, Regulation (EU) 2017/746: classes, notified bodies and transition dates for diagnostic testsThe IVDR, Regulation (EU) 2017/746, for pregnancy, COVID and glucose tests and lab reagents: classes A to D, notified bodies, labels and transition dates.
- RoHS compliance: the 10 restricted substances and the paperworkRoHS is the EU limit on 10 substances in electrical and electronic goods. RoHS compliance: the limits, exclusions, CE marking and supplier documents.
- Low Voltage Directive (2014/35/EU): what it covers and what you must doThe Low Voltage Directive covers electrical goods rated 50 to 1,000 V AC or 75 to 1,500 V DC. Scope, safety rules, self-assessment, CE marking and who signs.
- EMC Directive 2014/30/EU: scope, standards and the paperwork you needThe EMC Directive 2014/30/EU: which products it covers, EN 55032 and EN 55035, EMC testing, the declaration of conformity and CE marking for sellers.
- Radio Equipment Directive (2014/53/EU): scope, EN 18031, USB-C and what you must doThe Radio Equipment Directive covers products that send or receive radio waves: scope, EN 18031 cybersecurity, USB-C charging, CE marking and the CRA change.
- Cyber Resilience Act: what it asks of the connected products you sell, and from whenCyber Resilience Act (EU CRA): which connected products it covers, what makers, importers and resellers must do, and the 2026 and 2027 deadlines.
- Digital product passport: which products need one in the EU, and from whenEU digital product passport under the ESPR: which products need one and when, the battery passport from 2027, the ban on destroying unsold clothes and shoes.
- Ecodesign for Sustainable Products Regulation: what binds an online seller now, and what comes laterThe EU Ecodesign for Sustainable Products Regulation (ESPR): planned product groups and dates, the ban on destroying unsold clothes and shoes, and your duties.
- EPREL: who registers a product model, the QR code, and what sellers must showEPREL, the EU energy label database: which suppliers must register each model, what goes in, the QR code, and what an online or marketplace seller must show.
- EU energy label: which products need it, the A to G scale and what online sellers must showThe EU energy label: which products carry one, the A to G scale, what it shows, how to show it in an online listing, the tyre label and the penalties.
- REACH compliance for products you sell: the limits, the 0.1% rule and SCIPREACH compliance for finished goods: Annex XVII limits, the 0.1% SVHC duty to inform, SCIP, who the importer is, and which test reports to get.
- SVHC: substances of very high concern under EU REACH, and what the 0.1% rule asks of your productsSVHC means a substance on the EU REACH Candidate List. What an article above 0.1% triggers: the 45-day consumer answer, SCIP and the ECHA notification.
- SCIP database: who must notify ECHA, and what a seller outside the EU gives its importerThe SCIP database lists articles with an SVHC above 0.1%. Who must notify, why a non-EU seller does not, what its EU importer needs, how countries differ.
- REACH Annex XVII: the restricted substances in products you sell, and their limitsREACH Annex XVII limits nickel, lead, cadmium, phthalates, PAHs, azo dyes, formaldehyde and PFHxA in products. Each limit, its date, and who must meet it.
- EU PFAS ban: the PFAS rules in force for products you ship, and the universal ban still only proposedNo EU law bans all PFAS yet. Each PFAS limit in force or adopted, by product and date, the French and Danish bans, and where the universal proposal stands.
- POPs Regulation: the persistent organic pollutants banned in products you sell, and their limitsThe EU POPs Regulation bans listed substances in any article. The Annex I entries, trace limits, exemptions, and the test reports to hold.
- REACH registration: who must register a substance with ECHA, what it costs, and what a seller of finished goods owes insteadREACH registration binds EU manufacturers and importers of a substance from one tonne a year. Who that is, the only representative, bands and ECHA fees.
- EU CLP Regulation: who classifies, labels and notifies chemical products, and what the 2024 revision changedEU CLP Regulation (EC) No 1272/2008: what it covers, who classifies, the hazard classes, Annex VI, ECHA and poison centre duties, and the 2024 revision dates.
- CLP label: what a hazardous chemical product must show, on the pack and in the listingCLP label requirements for cleaners, paints, glues and fragrance oils sold in the EU: the label, the EU supplier rule, UFI codes, listings and 2026-2028 dates.
- CLP hazard pictograms: the nine symbols, the hazards they signal, and how big they must beThe nine CLP hazard pictograms, GHS01 to GHS09: what each signals, the red diamond, minimum sizes, precedence rules, and the new ED, PBT and PMT classes.
- Poison centre notification: who submits a hazardous mixture to EU poison centres, what it holds and whenPoison centre notification under CLP: which mixtures, who submits, what the PCN holds, the ECHA portal, updates, the 2027 distributor duty and national fees.
- UFI code: what a unique formula identifier is, which chemical mixtures need one, and where it goes on the labelA UFI code links a hazardous mixture's label to its poison centre submission. Which mixtures need one, how to make it with ECHA's generator, where to print it.
- Biocidal Products Regulation: what a treated article is, the label it needs, and who may sell a biocide in the EUEU Biocidal Products Regulation (BPR): what a treated article is, why only approved active substances count, the label, the 45-day answer and authorisation.
- Safety data sheet requirements in the EU: when you owe one, to whom, and what goes in itEU safety data sheet requirements under REACH: when an SDS is owed, to whom, the 16 sections, the language, updates, and what a reseller passes on.
Products with their own EU law
- EU Cosmetics Regulation: what you must do before selling cosmetics in the EUEU Cosmetics Regulation (EC) No 1223/2009 for online sellers: the responsible person, safety report, CPNP notification, label, claims and banned substances.
- CPSR: the cosmetic product safety report you need before selling in the EUThe CPSR under Cosmetics Regulation Art. 10 and Annex I: what Parts A and B hold, who may sign, who keeps it in the PIF, and the UK version.
- CPNP: how a cosmetic product is notified before it goes on sale in the EUCPNP notification for cosmetics in the EU: what the responsible person submits before sale, EU Login access, nanomaterials, distributors, updates and UK SCPN.
- EU fragrance allergens: which ones your cosmetic label must name, and from whenEU fragrance allergens under Regulation (EU) 2023/1545: 24 old allergens, 57 new entries, the 0.001% and 0.01% limits, the label, and the 2026 and 2028 dates.
- INCI names: how to write the ingredient list of a cosmetic sold in the EUINCI names on EU cosmetic labels: the 2025/1175 glossary, ingredient order, CI numbers, parfum, nano, fragrance allergens, language, placement and CosIng.
- Cosmetic claims in the EU: what you may say about a cosmetic and the proof you must holdCosmetic claims in the EU under Art. 20 and Regulation 655/2013: the six criteria, “free from”, “hypoallergenic”, the proof in the file, and the medicine line.
- EU cosmetics banned substances: the annexes, the CMR rule and the dates from 2025EU cosmetics banned substances under Regulation 1223/2009: Annexes II to VI, the CMR rule of Art. 15, nanomaterials, TPO, Lilial and the dates to 2028.
- Machinery Directive 2006/42/EC: what applies to the machines you sell until 20 January 2027Machinery Directive 2006/42/EC: what counts as machinery, who does what, CE marking, notified bodies, instructions, and the handover on 20 January 2027.
- Machinery Regulation (EU) 2023/1230: what it asks of the machines you sell from 20 January 2027Machinery Regulation (EU) 2023/1230 from 20 January 2027: scope, Annex I high-risk lists, conformity routes, digital manuals, AI and cyber rules, your role.
- CE marking for toys: what EU toy safety law asks of youCE marking for toys sold in the EU: what counts as a toy, EN 71 or a notified body, the warnings your listing must show, and the 2030 Toy Safety Regulation.
- Toy Safety Regulation (EU) 2025/2509: what changes for toy sellers on 1 August 2030The EU Toy Safety Regulation 2025/2509 replaces Directive 2009/48/EC on 1 August 2030: dates, toys already sold, the passport, chemical bans, marketplaces.
- EN 71 toy safety standards: parts, testing and what else appliesEN71 is the toy safety standard series that gives a presumption of conformity. The parts, the versions on the list, who tests, and what EN 71 does not cover.
- PPE Regulation (EU) 2016/425: what you must do before you sell protective equipment in the EUPPE Regulation (EU) 2016/425: what counts as PPE, the three risk categories, the CE route for each, the declaration, instructions and the EU operator you need.
- Construction Products Regulation (EU) 2024/3110: what applies to you now and what waitsConstruction Products Regulation (EU) 2024/3110: what binds a seller now, what waits, the declaration of performance and conformity, CE marking, online sales.
- Food contact materials in the EU: the rules, labels and papers for kitchenware, bottles and lunch boxesEU food contact materials rules for kitchenware, bottles and lunch boxes: Regulation 1935/2004, plastics, the BPA ban, the label and the declaration.
Recall or safety notice
- Product recall under GPSR: what to doHow to do a product recall under GPSR: who you notify, how you reach the buyers, what the recall notice must say, and the remedy you owe.
- RAPEX (Safety Gate) and Safety Business Gateway: which is yoursThe Safety Business Gateway is the portal you file into. Safety Gate is the authorities' alert system; the Safety Gate Portal is where the public reads it.
Fines
Packaging and EPR
- EPR in the EU: extended producer responsibility for online sellersEPR compliance in the EU: which goods carry it (packaging, electrical goods, batteries, textiles), where to register, and when you need a representative.
- EPR packaging in the EU: who is the producer when you ship from outside the EU, and where to registerEPR packaging in the EU: when a seller outside the EU is the producer, what to register in Germany, France and Spain, the fees and the marketplace checks.
- EPR number in the EU: what it is and where you get it in each countryEPR number in the EU: there is no single one. Which register issues yours in Germany, France and Spain, what it looks like, and where you must show it.
- EPR fees in the EU: who pays them, how they are set and what each country chargesEPR fees for packaging, electrical goods and batteries: who pays, how schemes set them, published prices for France, Spain, Italy and Germany, PPWR modulation.
- Packaging recycling symbols in the EU: the marks required now and the EU label that waitsNo EU-wide packaging recycling symbol applies yet. The material codes, the Triman logo in France, Italy and Spain, the Green Dot and the PPWR label to come.
- Single-use plastics directive: what Directive (EU) 2019/904 asks of a seller outside the EUThe EU single-use plastics directive: banned items, tethered caps, marking, producer responsibility and recycled content, and what a seller outside the EU does.
- Textile EPR in the EU: who is the producer, which products, and whenTextile EPR in the EU: who is the producer, distance sellers outside the EU included, which clothing and footwear are covered, and the 2028 start date.
- PPWR: what Regulation (EU) 2025/40 asks of you now, and what waitsThe EU Packaging and Packaging Waste Regulation has applied since 12 August 2026. What is live now, and what is genuinely years away.
- PPWR declaration of conformity: who signs it, what it containsThe PPWR declaration of conformity is the packaging manufacturer's signed statement: who signs it, the Annex VIII model, what it covers and when.
- WEEE Directive: where you register when you sell electronics into an EU countryThe WEEE Directive for sellers of electronics: WEEE registration in each EU country, when you need an authorised representative, and who pays for take-back.
- WEEE symbol: the crossed-out wheeled bin, the bar under it and where it goesThe WEEE symbol is the crossed-out wheeled bin of Annex IX: what it means, the bar or date under it, where it goes on a product, batteries, and France.
- EU Battery Regulation: what you must do to sell batteries, or products with batteries, in the EUEU Battery Regulation: when you are the producer, registration in each EU country, the crossed-out bin, CE marking, removable batteries from 18 February 2027.
- Battery passport: which batteries need one in the EU, who makes it, and from whenEU battery passport: e-bike, industrial above 2 kWh and EV batteries need one from 18 February 2027. Who makes it, the QR code, who sees what, what is open.
VAT and tax
- EU VAT for online sellers: OSS, IOSS and the EUR 10,000 thresholdEU VAT for online sellers: whose VAT you charge, what the EUR 10,000 threshold covers, how OSS and IOSS work, and when a marketplace pays the VAT.
- What is a VAT number? EU and UK formats, how to check one, and who needs oneWhat a VAT number is, its format in each EU country and the UK, how to check one in VIES, and when a business outside the EU needs its own.
- VAT vs sales tax: what changes when a US business sells into the EUVAT vs sales tax for a US business selling into the EU: VAT inside the price, who collects it, no sales threshold, one OSS return, and the UK's own VAT.
- IOSS: who needs an IOSS number, where it goes, and why VAT gets charged twiceIOSS for sellers outside the EU: who needs an IOSS number, marketplace or own shop, where the number goes, the EUR 150 limit and the EUR 3 duty per item.
- VAT OSS: the EU One Stop Shop, the EUR 10,000 threshold and where you registerVAT OSS: the Union and non-Union schemes, the EUR 10,000 distance selling threshold, where a seller outside the EU registers, quarterly returns, OSS vs IOSS.
- EU VAT registration from outside the EU: when, which country, the documents and a tax representativeEU VAT registration for a business outside the EU: when you must register, in which country, the papers asked for, tax representatives and deregistering.
- Intrastat: who files it, the thresholds by country, and Pan-EU stock movesIntrastat for sellers with stock in the EU: who files, the thresholds in Germany, Sweden and Poland, what each monthly line asks, and Northern Ireland.
- DAC7: which marketplace sellers are reported, and what you are asked forDAC7: which marketplace sellers are reported to EU tax authorities, the 30 sales or EUR 2,000 line, and why a seller outside the EU is asked for a tax ID.
Customs and import
- EORI number: who needs one, which EU country issues it, and what to give your courierWho needs an EORI number, which EU country issues it, how to apply, what your courier or marketplace is asking for, and how it sits next to IOSS.
- Apply for an EORI number: which EU country, what the form asks, and how long it takesHow to apply for an EORI number from outside the EU: which EU country registers you, what the form asks, how long it takes, and GB, XI and EU numbers.
- Commodity code (HS code): what it is, who picks it, and how to find it for the EUWhat a commodity code (HS code) is, the EU's 6, 8 and 10 digits, who picks it, how to find yours, what a wrong code costs, and binding tariff information.
- What is an HS code? The 6 digits behind every EU, UK and US tariff codeWhat an HS code is, how the EU, UK and US extend its 6 digits, what it decides for duty, import VAT, CBAM and EUDR, and the official tools to find yours.
- CN code: the EU's 8-digit Combined Nomenclature code, and how to read itA CN code is the EU's 8-digit goods code. How to read a CN line, the 2026 update, the explanatory notes, where you must give it, and the UK's own codes.
- TARIC code: the EU's 10-digit import code, and how to read itA TARIC code is the EU's 10-digit import code. What digits 9 and 10 carry, additional codes for anti-dumping and CBAM, how to read TARIC, and UK codes.
- Binding tariff information (BTI): an EU ruling on your product's customs codeBinding tariff information (BTI) fixes your product's EU customs code for 3 years. Who can apply, from outside the EU too, what to send, time, cost, UK rulings.
- Certificate of origin for EU imports: when you need proof of origin, and when you do notWhen EU customs wants proof of origin: preferential and non-preferential origin, the statement on origin, REX, EUR.1, the EU-UK TCA, and parcels under EUR 150.
- Importer of record in the EU: who it is, what it owes, and who can be yoursImporter of record in the EU: the customs declarant and the product importer, who can take each role, the number customs wants, and what each one owes.
- Export from UK to EU: customs, EORI, VAT and origin rules for a UK sellerExport from UK to EU: the UK export declaration, GB and XI EORI numbers, who imports in the EU, IOSS and import VAT, and zero tariff for UK-origin goods.
- EU import duty rates: customs fees and import fees, and where the rate comes fromEU import duty rates, customs fees and import fees: where the rate comes from, preferential and anti-dumping rates, import VAT, the EUR 3 duty and an example.
- EU de minimis: the EUR 150 customs duty relief is gone and a EUR 3 duty per item appliesEU de minimis removal explained: the EUR 150 duty relief ended on 1 July 2026. The 3 euro customs duty per item, who pays it, VAT, DDP, France and the UK.
- Customs declaration CN22 and CN23: what goes on them, and the EU electronic data ruleCN22 and CN23 customs declaration forms: the 300 SDR limit, what to write, the electronic data the EU needs, the EUR 150 H7 declaration, IOSS and the UK.
- DDP shipping to Europe: who pays EU duty and VAT, DDP vs DAP, and what DDP makes youDDP shipping to Europe: what DDP and DAP mean, who pays EU duty and import VAT, when DDP needs an EU VAT number, IOSS, the EUR 3 duty and the UK rule.
- EU CBAM: who pays from 2026, the 50-tonne threshold, and what an exporter must provideEU CBAM since 1 January 2026: the goods on the list, the 50-tonne yearly threshold, who must be an authorised declarant, and the data a non-EU exporter sends.
- Authorised CBAM declarant: who needs the status, how to apply, and what happens without itAuthorised CBAM declarant status: who needs it, how to apply through the CBAM registry, what customs do without it, and the route for non-EU sellers.
Consumer law
- EU consumer law: what you owe when you sell online to EU consumersEU consumer law for sellers outside the EU: which country law applies, 14-day withdrawal, the two-year guarantee, price rules, repair and liability, with dates.
- Right of withdrawal in the EU: 14 days, the refund and the new withdrawal buttonEU right of withdrawal for online sellers: 14 days from delivery, 12 more months without the notice, refund, return costs, exceptions, button from 19 June 2026.
- EU warranty law: the two-year legal guarantee and the EU noticeEU warranty law: the two-year legal guarantee, burden of proof, repair before refund, the 12-month repair extension and the EU notice from 27 September 2026.
- EU right to repair: who must repair what from 31 July 2026, and who carries it outside the EUThe EU right to repair from 31 July 2026: which goods a manufacturer must repair, who carries it outside the EU, spare parts, and 12 extra months of guarantee.
- EU Product Liability Directive: who pays for a defective product, and from whenDirective (EU) 2024/2853 applies from 9 December 2026. Who is liable for a product made outside the EU, software, damage covered, proof, time limits.
- European Accessibility Act: what it asks of online shops and of the devices you sell, applying since 28 June 2025European Accessibility Act (EU 2019/882) since 28 June 2025: which online shops and devices it covers, who is exempt, and the fines in three EU countries.
- Omnibus Directive price rules: the 30-day prior price when you announce a price cut in the EUOmnibus Directive price rules for sellers outside the EU: the prior price, the lowest price of 30 days, country options, unit price, marketplaces and fines.
- Geo-blocking Regulation: what a shop selling into the EU may and may not doGeo-blocking Regulation (EU) 2018/302 covers shops outside the EU: delivery countries, country prices, payments, what is banned and the national penalties.
- Digital Services Act trader checks: what marketplaces ask you forDigital Services Act trader checks: the details a marketplace must collect before you sell to EU consumers, how it verifies them and when it suspends you.
- Green Claims Directive EU: the proposal is stalled, and what you may say about a product is already lawGreen Claims Directive EU status in October 2026, and the law that binds sellers now: Directive 2024/825 bans on eco-friendly claims, offsets and own labels.